https://x.com/MithunArunan/status/1834471341669458275

Understanding Markets

1. Capitalism rewards rare and valuable

2. Businesses exist to fulfill human desires

3. Evidence of desire is in people’s behavior (and not in what they say)

4. Be in the desire market, not the solutions market

5. Search for market-product fit, not product-market fit

6. Don’t be a first-mover, be the first one to get it right

7. Only two types of startups exist: technology-led and culture-led

8. Define your market as narrowly as possible

Building Products and Solutions

9. People don’t like using technology

10. All sophisticated solutions start extremely simple

11. Deliver value only on dimensions that customers care about

12. Habits prevent people from switching from the familiar to the new

13. The week rule to prevent failure

14. Steal successful ideas from everywhere

Partners, Ecosystems and Stacks

15. All startups belong to an ecosystem that makes or breaks them

16. Find partners who can grow their business by building on top of your business